Originally published by Fortitude Magazine. http://www.fortitudemagazine.co.uk.
The other day I was waiting for a bus. I didn’t have my headphones with me, and I had no data left to gawp at the internet, so I was left to experience the grey sky, fresh drizzle, and indeterminate timespan that would pass before the juddering, clown-filled vehicle that I needed arrived.
At the end of this excrutiating nothingness, there awaited the warm company of a good friend, a few beers, laughter and chat, and though I knew that this time would draw to a close, the peaks outweighed the troughs, and I forgot all about the dull beginning.
The point here is that it’s perfectly fine to wait as long as something is going to happen. As I hung my laundry on this uninspiring Saturday afternoon, I listened with a keen, expectant ear to Jet Rewind’s first single, issued through Admirable Trait Records. Alright, I thought, this is sunny enough; I bet the chorus is sweet and shimmery, saccharine and swell, and will enthuse me to ride my bike to the beach house where my girlfriend lives, where we will laugh about sad songs and drink cocktails and dance with our shoes off.
This was not to be. Nothing happens. There’s a line in here that says ‘Running away like you don’t really care ’bout nothing/but nothing is something to someone else’. I wish I was someone else, someone who could have their sonic requirements fulfilled by the luke-warm, tepid, water-cooler smile that is this song. It’s not a lot to ask – even an ‘ahhh’ harmony over the chorus would have done, something to lift it up; there are times when it sounds as though the drummer wants to hit a big cymbal for some punctuation, and damn it all if I don’t hear him holding back. Madness!
If I were trying to advertise the mature clothing line for Marks & Spencers, this wouldn’t be extreme enough. Jet Rewind are pleasant, but not very pleasant, exciting, diverting, or comforting; by the same token they are not depressing, enervating, irritating or vexing, they are mild. I’m sure time will grant perspective for the band, and they’ll hear how ineffectual this record is, but in the meantime, I hope they take this review as a kick in the pants and understand that their songs don’t have to burn heaven, or kill the rich, or fix the economy, but they have to do something!